From a cold-chain idea to a living operation.
EclipseFrontiers partnered with Cryopath Courier Services to take a specialist fertility-logistics venture from first principles to a fully branded, financially modelled business — running on custom software of its own.
A founder with clinical expertise — and a gap in the market only she could see.
Edith Omokhegbele came to EclipseFrontiers with deep embryology experience and a conviction: reproductive materials — frozen sperm, oocytes, embryos and tissue — were being moved across Lagos without the specialist care they demand. She had the domain expertise. What she needed was a partner to turn that insight into a credible, investable, operational business.
She understood the science. Our task was to build everything around it — the case, the brand, the numbers, and the technology.
Everything a new venture needs, and none of it in place yet.
A strong idea is not a business. Cryopath needed proof that the market existed, an identity that earned trust in a sensitive field, a financial picture that stood up to scrutiny, and — critically — a way for clinics and clients to see their irreplaceable cargo moving in real time. No off-the-shelf product does this.
Unproven market. Was there real, addressable demand for specialist cryogenic courier services in Lagos — and at what scale?
Trust from zero. Handling reproductive material is deeply personal. The brand had to feel clinical, secure and human all at once.
Numbers that convince. Pricing, cost structure and viability had to be modelled before a single shipment moved.
Visibility as the product. Clients would not hand over embryos without live, provable custody. That capability had to be built.
One partner across the whole arc — strategy to shipping software.
Rather than stitch together separate consultants, agencies and developers, Cryopath worked with EclipseFrontiers across every workstream — each feeding the next, so the brand reflected the strategy and the software reflected the operation.
Feasibility Study
Market sizing, demand signals and operating-model assessment for a specialist cryogenic courier in Lagos — establishing whether, where and how the venture could work before capital was committed.
Brand Identity System
A complete identity built for a sensitive, high-trust field — name treatment, the shield-and-shipper mark, palette and voice, anchored by the promise "Protecting Life. Delivering Hope."
Cryo NavyHope RoseIce Blue
Financial Model
A working model of pricing, cost structure, hold-time economics and viability — giving the founder a defensible commercial picture and a basis for decisions and conversations with partners.
Marketing Website
A fast, responsive, single-file site with service detail, an FAQ, a built-in assistant and one-tap WhatsApp — wired directly to the tracking application so enquiry, booking and tracking live in one place.
Cold-Chain Tracking Application
The core capability: a real-time shipment platform with four roles — admin, courier, client and clinic — custom shipment coding, a map-based location picker, live GPS chain-of-custody, web push alerts and an in-app CRM, on a lean, self-owned architecture.
4-role accessLive GPS custodyMap pickerPush alerts
Launch-Ready Handover
Brand, site and application delivered as owned, deployable assets — no per-seat licences, no vendor lock-in — so Cryopath launched in control of every part of its own operation.
Five deliverables. One coherent venture.
Feasibility Study
Evidence the market was real, and a model for how to serve it.
Brand Identity
Logo, palette, voice and the promise that carries them.
Financial Model
Pricing, cost and viability the founder can stand behind.
Marketing Website
A trust-building storefront wired to the tracker.
Tracking Application
The live, four-role cold-chain platform at the core.
Fully Owned
Every asset deployable and vendor-free from day one.
A founder's insight, now a business that runs.
Working with EclipseFrontiers meant one team understood the whole picture — the science, the trust, the numbers and the technology. They built Cryopath around the thing I cared about most: the safety of what we carry.
Have an idea that needs the whole picture built around it?
From feasibility to the software that runs it, EclipseFrontiers takes ventures from first principles to fully operational — one partner, the entire arc.
